Why Improv Matters for Entrepreneurs
Standing in front of investors feels a lot like performing on stage. The pressure, the need to connect, and the demand for clear ideas mirror the high-stakes world of comedy clubs. Entrepreneurs can borrow techniques from improvisational comedy to transform their pitches from rigid scripts into dynamic, engaging conversations.
Listen First, Speak Second
Improv thrives on active listening. In a pitch, this means letting investors lead the conversation and responding thoughtfully.
Practical Steps to Master Listening
- Pause after each question before responding
- Identify the underlying concern or interest
- Reflect their points before introducing new ideas
For example, if an investor asks, “What’s your biggest risk?” instead of launching into a pre-prepared answer, acknowledge their concern: “You’re right to focus on risks—we’ve identified three key areas…” This builds trust and shows adaptability.
The “Yes, And…” Principle
In improv, “Yes, and…” means accepting a premise and building on it. In fundraising, this translates to embracing investor feedback as an opportunity, not a critique.
How to Apply “Yes, And…”
- Agree with valid points before adding your perspective
- Turn objections into collaborative problems
- Use phrases like, “That’s a great question—here’s how we’re addressing it…”
